Public Relations Specialist

Patek Philippe SA Genève
Public Relations Specialist (M/F)
Patek Philippe SA Genève
Public Relations Specialist (M/F)
Mission
As part of this function, reporting to our Sales and Marketing Division, you will actively participate in the external promotion of the brand and its products. You will ensure the follow-up of press inquiries and contribute to the design and implementation of communication plans, as well as the organization of various product launches and events.
Responsibilities
Be the preferred interlocutor for specialized and generalist press, in direct contact with journalists as well as our international network of press managers and distributors.
Develop, maintain and enrich a high-level press contact network (journalists, editors and content creators), while ensuring attentive monitoring of developments in the media landscape.
Contribute to the development and deployment of press communication action plans and strategies, by providing your knowledge of the media and their expectations.
Participate in the organization of events (inaugurations, product launches, watch fairs, exhibitions, interviews) and ensure their qualitative and budgetary follow-up.
Design and distribute content intended for the press adapted to different digital platforms and channels, in coherence with the brand's universe and codes.
Organize and coordinate press visits within the Manufacture and ensure post-visit follow-up (press requests, coverage, etc.).
Monitor, analyze and enhance press coverage in order to measure its impact and recommend optimization actions.
Profile sought
5 to 7 years of experience in a similar function, within a watchmaking house is an asset.
Degree in communication, public relations or a title deemed equivalent.
Excellent general culture and a marked interest in the world of watchmaking.
Recognized interpersonal skills and excellent ability to interact with various interlocutors, notably journalists, media and external partners.
Perfect mastery of French and English, other languages an asset.
Proven skills in project management.
Advanced mastery of the Microsoft Office suite, as well as digital communication tools and platforms (social networks, online media, content management and distribution).
Analytical and synthesis skills, combined with great rigor in the execution of missions.
Discretion and respect for confidentiality.
Proactive, spirit of initiative and open-mindedness, combined with a strong ability to adapt.
Job reference
3700 jpid48630c8jm jpit0835jm jpiy26jm