Social Media Specialist

• 03 octobre 2026
• 100%
• Indefinite duration
• 2400 Le Locle
• Log in to see the jobup.ch salary estimate

The Company

Tissot has been developing and growing its tradition of innovation since 1853. From its beginnings to today, in its birthplace in Le Locle in the Swiss Jura mountains, Tissot has transformed craftsmanship and precision into elegant watches now sold in more than 160 countries around the world. Special materials, advanced functionality, and a meticulous attention to design combine to create accessible luxury. Today, Tissot is a member of the Swatch Group, the world's largest producer and distributor of Swiss watches. The tradition of innovation continues, remaining closely in step with the times.

We are recruiting our next Social Media Specialist, based in Le Locle, to join the international digital marketing team at Tissot headquarters!

Job Description

As a Social Media Specialist, you will be responsible for managing the company's social media accounts and developing brand visibility and desire by implementing the organic content strategy on social networks.

• Lead the daily management and development of the company's organic presence on Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging platforms.
• Develop and maintain the global social media calendar in accordance with brand priorities, campaigns, partners, and product launches.
• Work closely with the marketing teams (Content, PR, Sponsoring) to define content needs and identify the most relevant assets and formats for social media.
• Drive the creation of social-first dedicated content with internal teams, agencies, and external partners.
• Maximize organic visibility of sports partnerships, ambassadors, and key events via dedicated content and activations on social networks.
• Monitor and analyze social media performance and proactively identify growth and engagement opportunities.
• Support influencer and creator initiatives, from profile identification to content coordination and amplification.
• Support and guide local markets to highlight key local events on social media, in consistency with the global brand strategy.
• Collaborate with the Customer Service department to monitor comments, direct messages, and community feedback.
• Monitor social media trends, platform developments, and emerging formats to identify new opportunities.
• Analyze social account performance with proactive suggestions and improvements.
• Support digital marketing projects and initiatives.

Profile

• Degree in Marketing, Communication, Media, or a related field.
• Significant first professional experience in social media or digital marketing required, preferably in the luxury, lifestyle, or consumer goods sector.

Professional Requirements

• Excellent writing and communication skills, with the ability to adapt content and tone to different platforms and audiences.
• Good knowledge of Meta, TikTok, YouTube, and LinkedIn, with practical experience in managing accounts and content on social networks.
• Creative spirit with a strong interest in content, storytelling, and social media trends.
• Comfortable with digital technologies and tools.
• Strong analytical, organizational, planning, and time management skills.
• Proactive, autonomous, and capable of working independently while being an excellent team player.
• Entrepreneurial spirit, with curiosity and initiative to identify new opportunities and continuously improve social media activities.

Languages

Proficiency in French and English, both written and spoken.

Company Address

Chemin des Tourelles 17 - 2400 Le Locle

www.tissotwatches.com

Contact

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