Marketing Manager 80-100%

Marketing Manager 80-100% «Shape marketing with global impact» PB Swiss Tools has been developing and manufacturing uncompromising quality since 1878: precise, innovative, and reliable. Those who screw professionally appreciate our excellent tools and medical products. We are looking for, by agreement, in Wasen im Emmental, a: Marketing Manager 80-100% In this versatile key position, you will shape the strategic direction of marketing together with the CCO and implement central measures. You will lead the marketing team professionally and personally, further develop the PB Swiss Tools brand internationally, strengthen customer loyalty, and sustainably expand the market position. Your area of responsibility You will further develop the PB Swiss Tools brand along the Corporate-Brand-Strategy and ensure a consistent brand appearance in international markets. You will develop an integrated marketing and content strategy along the Customer Journey and strengthen the presence via digital and classic touchpoints including social media. You will plan, control, and optimize campaigns based on data and derive measures for reach, brand impact, and performance. You are responsible for the market launch of new products and observe customer, market, and technology trends in close cooperation with sales and development. Together with HR, you will develop and position employer branding. You will digitalize marketing processes and use new technologies as well as AI specifically for efficiency and quality. You are responsible for the marketing budget and manage external agencies as well as international partners efficiently and in an oriented towards quality. You will lead and develop the marketing team as well as employees in digital sales channels, for example, Amazon. You will engage in vocational training and are responsible for KV apprentices in their first year of apprenticeship. Your profile You have a degree or further training in marketing, business administration, communication, or a related field. You bring several years of experience in marketing or communication, ideally in an international B2B environment. You combine conceptual strength and analytical thinking with initiative, a hands-on mentality, and an orientation towards implementation. You have experience in leading employees and in managing demanding projects. Your perspectives You will take on a versatile key position with great creative freedom in an export-oriented family business with 100% manufacturing depth. Short decision-making paths, high visibility, and direct exchange with decision-makers enable you to contribute your own ideas and achieve impact. You will become part of a motivated team with high identification for PB Swiss Tools and an appreciative culture that promotes your professional and personal development. Have we aroused your interest? Please upload your dossier (CV, work certificates, and diplomas) online. Absolute discretion and professionalism are a matter of course for us. AG Zeughausgasse 14 3011 Bern Telefon jpidb694f75jm jit0730jm jiy26jm