Online Marketing and Social Media Manager

Online Marketing and Social Media Manager Online Marketing and Social Media Manager Pistor AG is the leading, independent trading and service company for bakeries-confectioneries, gastronomy and for the healthcare market. State-of-the-art logistics, innovative ideas, reliability, sustainable action and a lot of passion – that is exactly what we use to make our customers more successful. Now you have the chance to help write our company's success story. Your tasks Responsibility for the Pistor website as well as the online shops together with the team Main responsibility for the Pistor social media channels as well as their operative and strategic further development including maintenance, content coordination and community management Development, control and continuous optimization of performance marketing measures including SEA, SEO and GEO along the customer journey in cooperation with the marketing managers and other stakeholders Operative planning and further development of the e-commerce channels as well as maintenance, coordination and continuous optimization of the channel content (website/shops), including identification and implementation of optimization potential in close cooperation with the shop managers and internal stakeholders Collaboration in the strategic further development of the website and e-commerce channels, coordinated with the overarching corporate and marketing strategy Analysis, monitoring and reporting of the performance of the website, e-commerce channels and campaigns based on relevant KPIs as well as derivation of data-based recommendations for action Responsibility for Google Analytics 4 (GA4) including tracking, evaluation and interpretation of the data as well as ensuring a sound data basis for optimization measures Coordination of social media activities in cooperation with internal stakeholders such as marketing, corporate communications and HR as well as external partners Professional advice to internal stakeholders in cross-channel topic planning and market development Measurement of success of the channels including creation of result presentations, recommendations for action and reportings Your profile Commercial basic training and adequate further training in the field of marketing/online marketing Many years of experience in the field of online marketing with a focus on website/shops Very good knowledge in the field of social media & community management Very good understanding of performance marketing, SEA, SEO, GEO Very good knowledge of Google Analytics 4 Sound knowledge in the field of customer experience and digital customer journeys Passion for customer-centric, digital solutions and communication Structured, independent and reliable way of working as well as strong communication skills Analytical, networked way of thinking and high digital competence Good oral and written German and English skills, French skills an advantage Your benefits Develop further: We support your personal and professional development with a variety of internal and external training courses. For your health: We offer various internally organized sports activities and an inexpensive staff restaurant for your balanced nutrition. On the safe side: We offer contemporary social benefits as well as continued payment of wages and share in the company's success. Well on the way: You have access to discounted refueling options, a staff bus that picks you up from the station and receive free entries for leisure activities. Impact and well-being: You benefit from short communication channels and our open and appreciative corporate culture. All this in a modern company that places great value on sustainability. Flexible and balanced: You can adapt your work model flexibly, have at least five weeks of vacation and, depending on the activity, the possibility to work in the home office. Pistor AG / Human Resources / Gönel Note for recruitment agencies By uploading or submitting an application, recruitment agencies confirm that they have read our current T&Cs for recruitment agencies and agree to them in full. Apply now Facebook LinkedIn Xing Kununu YouTube jpidf3d21ffjm jit0833jm jiy26jm