Marketing manager

The employer is looking for a: Senior Marketing Manager (reported profession) Tasks: • define and lead the group's marketing strategy, ensuring brand consistency, turnover growth, competitive positioning, and synergistic development between the different operating units (HoReCa and B2B distribution) • definition and implementation of the annual and multi-year strategic marketing plan • coordination of marketing activities for all group units • development and management of brand identity and positioning • planning and supervision of online and offline campaigns • market analysis, competitor study, and KPI monitoring • management of the marketing budget and optimization of ROI • development of digital marketing strategies (SEO, SEM, social media, performance marketing) • coordination of external agencies and suppliers • support for activities regarding new openings and new products • collaboration with sales and operations management for integrated strategies • development of CRM and customer loyalty strategies • trade marketing activities for the food distribution division Requirements: • degree in Marketing, Economics, Communication or related fields • minimum of 7–10 years of experience in marketing roles, of which at least 3–5 in a senior or managerial position • experience in the catering, food and beverage or food retail sector (preferential requirement) • excellent knowledge of the Swiss market • advanced skills in digital marketing and data analysis • experience in managing teams and complex projects • strong analytical skills and results orientation • leadership, strategic vision, and decision-making ability • excellent knowledge of the Italian language • good knowledge of German and/or French constitutes a preferential title • preferably aged between 40 - 45 years Reference KPIs: • turnover growth per operating unit • increase in brand awareness • marketing campaign ROI • customer acquisition cost (CAC) • customer retention rate • digital performance (conversion rate, traffic, engagement) Employment details: • workplace Rivera • sector: Catering & Food Distribution • 100% employment • employment immediately, permanent contract • salary to be agreed