Marketing Manager / member of the Management Board

With a strategic vision, a keen sense of brands and people, as well as a fine understanding of the market and consumers, you contribute to shaping the future of the Swissmilk brand.

La Fédération des Producteurs Suisses de Lait (PSL) is the national umbrella organization for Swiss milk producers. Under the Swissmilk brand, it ensures national marketing in favor of Swiss milk and dairy products. As part of a succession, we are mandated to search for an experienced, enterprising and convincing personality as

Marketing Manager / member of the Management Board

In this key function, you lead and develop the entire Marketing area of Swissmilk. In collaboration with your team of experienced managers and approximately 50 employees, you ensure strong positioning of Swiss milk and dairy products and systematically develop existing marketing activities. You bring together brand management, campaigns, content, digital channels, Live Communication as well as themes of sustainability, health and pleasure into a global and effective presence, and ensure that the different target groups are reached by the right messages, via the relevant channels.

You identify market and consumer trends, define the appropriate strategic priorities and ensure an efficient use of resources. In the future, the presence of Swiss milk and dairy products at points of sale must notably be reinforced. In collaboration with industry players and retail, you develop adapted approaches and integrate them consistently into the existing marketing mix. You also assume responsibility for the relevant budgets and maintain a close dialogue with the different stakeholders of the Swiss dairy sector.

As a member of the Management Board composed of four people, you participate actively in the development of the PSL and bring your knowledge of the market and consumers to the reflections and decisions of the organization. Depending on your skills and profile, this function may also offer the possibility of assuming additional responsibilities within the co-management of the PSL.

We are looking for a convincing personality, with a higher education degree in marketing, business administration or a comparable field, as well as several years of experience in marketing and in leading teams. Solid experience in the food sector as well as an affinity for Swiss agriculture are indispensable for this function. You have a proven track record in brand management, think strategically and entrepreneurially and act with pragmatism. Thanks to your communicative and unifying personality, you lead on an equal footing, provide clear direction and know how to mobilize people around common objectives. A very good command of German and French is indispensable.