Marketing Manager B2B

Marketing Manager B2B (80–100%) We are looking for a committed marketing personality who values individual responsibility, creativity, and collaboration. In this versatile generalist role, you will contribute your own ideas and, together with our HCM team, strengthen the positioning of our company in the demanding B2B consulting environment. Your Role You are responsible for the marketing area of HCM and continuously develop it together with the HCM team. From idea to implementation, you coordinate external partners and implement a large part of the measures yourself operationally. You strengthen our brand, further develop our digital presence, and report directly to the executive management as a permanent member of our weekly Sales-Marketing meeting. Your Tasks Marketing planning and budget management as well as ongoing reporting to the executive management Responsibility for the further development of the company website together with our digital agency, including content management, optimization of findability in search engines and AI-supported search systems (SEO/AEO) as well as maintenance of bilingual content (DE/EN) Responsibility for the LinkedIn company presence of HCM, including conception, creation, and publication of content for the company profile as well as the executive management Responsibility for the newsletter in cooperation with internal and external contact persons Marketing-side preparation of brochures, specialist articles, studies, and surveys as well as coordination of implementation with our agency Further development of our brand appearance as well as conception and implementation of marketing materials and printed matter Conception, organization, and implementation of conferences, webinars, as well as customer and team events Independent creation of photo and video recordings at events as well as maintenance of the image database Representation of Switzerland or Europe in the international marketing team of the GECN Group What You Bring You have at least five years of professional experience in marketing as well as higher vocational training in marketing, in communication, or a comparable qualification You bring experience in a broad marketing generalist role with high individual responsibility as well as in B2B marketing, ideally in the environment of services requiring explanation (e.g., consulting, financial services, or law) You have experience in the further development of websites, digital marketing channels, and a professional LinkedIn presence as well as in building a strong brand presence You work in a structured, independent, and proactive manner and convince through communication strength as well as a professional and discreet appearance in dealing with partners, service providers, and customers You have very good German and English skills in spoken and written form Knowledge of Canva, InDesign, or Photoshop is an advantage What to Expect From Us You take on a versatile generalist role with a lot of individual responsibility and creative freedom You work closely with our executive management, who promotes your further development You can look forward to a team that supports each other and values the diversity of ideas, cultures, and experiences You benefit from our international network within the GECN Group You benefit from flexible working time models and participate in a compensation system that is oriented toward shared success Additionally, attractive benefits await you such as our centrally located office in Seefeld, regular team events and team lunches, a Halbtax subscription, private accident insurance, and other amenities Further information about us can be found at Are you interested? Apply now with your complete documents including cover letter, CV, work references, diplomas, and certificates and become part of the HCM team! jpid7f9cc1djm jit0832jm jiy26jm