Product & Marketing Lead - Premium Kreditkarten 80%

Work location: Region Zürich & Remote Work, part-time from 80% possible Imagine: exclusive events, privileged access to unique experiences, services that noticeably enrich your customers' everyday lives – and a brand that stands exactly for that. This is exactly where this role begins: At the center is an offering that does not just work, but fascinates. Together with your team, you develop a premium ecosystem that people consciously choose – because it is relevant, feels special, and creates real added value in everyday life. YOUR TASKS The further development of the premium credit card portfolio is in your hands – from strategic direction to concrete implementation in the market. In doing so, a value proposition is created that is clearly differentiated and consistently aimed at a sophisticated clientele. Marketing, product, and sales interlock seamlessly: campaigns, partnerships, and channels are orchestrated so that they not only create reach but also trigger real desirability. Across all touchpoints, a consistent premium brand world is created – high-quality, inspiring, and unmistakable. At the same time, the customer journey is continuously developed: simpler, more relevant, more personal. Data and insights serve as the basis for decisions – to specifically manage performance, increase engagement, and strengthen long-term customer relationships. Responsibility also lies with you commercially: KPIs, budgets, and business cases are actively managed, priorities are clearly set, and growth is sustainably driven forward. A central lever for success is your leadership: you further lead and develop three team leaders with their teams – with clarity, trust, and the ambition to make a difference together. An environment is created in which responsibility is taken, ideas grow, and performance brings joy. The close cooperation with interdisciplinary areas ensures that concrete results emerge from strategy – binding, pragmatic, and with a common goal in mind. YOUR PROFILE Several years of experience in a leading product, marketing, or commercial role with end-to-end responsibility for a portfolio, ideally in the premium or higher-value segment. Leadership experience in complex organizations, including the leadership of managers as well as working in matrix and stakeholder environments. Experience in regulated environments is an advantage. University degree in business administration, marketing, or a related field. Very good German and English skills in spoken and written form. For this position, we exclusively accept direct applications.