Social Media & Online Marketing Manager (m/f/d) - 60% annual working time

Zermatt Unplugged 5 days in April, 17 stages, over 130 concerts and a backdrop that is second to none. Zermatt Unplugged brings music back to its essence. Intimate acoustic concerts, emerging talents and lived hospitality ensure a unique festival experience - characterized by a connection to nature and attention to detail. To manage our digital channels, we are looking for an organizational talent as a Social Media and Online Marketing Manager starting 1 September or by arrangement. During the intensive phase from November to April you will be fully challenged (80-100%), in return you will benefit from plenty of free time in the summer. Webseite Spotify Your tasks • Brand Ambassador & Storytelling: You translate the DNA of Zermatt Unplugged into aesthetic storytelling. It is not just about clicks for you, but about long-term brand care, emotional connection and high-quality content. • Content Creation & Channel Management: You plan, create and publish content on Instagram, Facebook, TikTok and LinkedIn. You also manage our Spotify playlists and Songkick. • Conception & Production: You develop creative content concepts for the period before the festival as well as the festival days. You manage and coordinate our external creatives (graphics, film, animation) for the daily content. During the summer months and for short-term postings, you create content yourself by adapting existing material (photos, video assets). • Paid Media & Campaigns: In consultation with marketing, you plan and launch digital campaigns independently (social ads for Meta and Google). You request the necessary assets from our external creatives. You manage the budget in a targeted manner including performance optimization*.* • Festival Communication: During the festival, you implement the editorial plan on-site and lead the communication team. Your profile • Experience & Mindset: Sound experience in social media management (ideally event/culture/music). You see yourself as a storyteller, but also bring the necessary technical know-how for campaign planning & implementation. • Ads Expertise: Experience in the independent setup of campaigns in Meta Business Manager and in Google Ads. • Content Skills: A strong sense of aesthetics. You can produce channel-appropriate content yourself from videos and photos and are proficient in common editing tools. • Strong Communication Skills: Proficient and stylish in writing in German and English, with the talent to tell emotional stories excitingly. • Festival Mindset: High affinity for music and pop culture, resilient in stressful moments and ready for shifts in the evenings/weekends during the festival period. Interested? Do you feel addressed? We look forward to your application dossier via email to Rebecca Streubel.