Marketing & Communication Manager 60 %

Marketing & Communication Manager 60 % You enjoy working with people and are a highly implementation-oriented personality with strong organizational talent? Then you are exactly right for us! In this position, you are responsible for the marketing campaign for our BSc degree programs - from campaign management via SEA and tracking to print and digital products - as well as the marketing of the BSc Midwifery as well as the MSc Midwifery and the MSc Nursing. We are located in the heart of Winterthur and have been a certified «Friendly Work Space» since 2014. Marketing & Communication Manager 60 % Department: Health Start of work: As of 1. September 2026 or by arrangement Tasks A varied activity awaits you as an important marketing key position between our Marketing & Communication team and the institutes. Your core tasks include: Becoming a valuable part of our team The operational main responsibility for the annual BSc main campaign (all degree programs) and its coordination in consultation with our external agency, the interfaces, and the strategic management The marketing of the BSc Midwifery degree program - from budget planning via targeted measures to the development of effective advertising media The marketing of the Master's degree programs MSc Midwifery as well as MSc Nursing and the implementation of suitable marketing and communication measures within the budget The main responsibility for SEA across all service areas (BSc, MSc and continuing education) and the ongoing optimization of the campaign together with the agency The main responsibility for the tracking of our digital activities (with Matomo) in cooperation with the agencies, the definition of relevant KPIs, the construction of meaningful reporting as well as monitoring of market trends and competitors Other tasks: Competent contact person for internal questions regarding our Corporate Design Coordination of the print and digital products of all BSc degree programs and ensuring a consistent presentation Profile What you should bring: A completed education or a degree in the field of marketing, communication or a related subject area and several years of professional experience Sound knowledge in digital marketing - in particular in SEA, web tracking (e.g. Matomo or Google Analytics) and the evaluation of key figures You know the effects of social media marketing and classic marketing channels equally well and use both in a targeted and effective manner in the sense of a holistic 360° approach. Independent and structured way of working and the ability to lead campaigns confidently from planning to implementation Stylistically secure communication in German - both written and oral - and a good sense for target groups and tone Advantageous, but not a must: Experience in working with external agencies as well as the ability to manage them in a goal-oriented manner Experience in education marketing or in a similar institutional environment is an advantage Familiarity with CI/CD guidelines and their practical application ideally rounds off your profile Knowledge in CRM marketing as well as experience with corresponding tools is a plus This is what we stand for With over 14,000 students and over 11,000 continuing education participants as well as around 3,700 employees, ZHAW Hochschule für Angewandte Wissenschaften is one of the largest multi-sector universities of applied sciences in Switzerland. The ZHAW Department of Health is one of the largest and most renowned centers in the German-speaking world for education and continuing education in the health professions. Over 2,000 students and 300 employees study, work and research in the modern campus in Winterthur. Our Marketing & Communication team ensures a strong and uniform appearance of the department as well as all institutes. ZHAW is committed to gender-mixed and diverse teams to promote equality, diversity and innovation. What we offer We offer university-appropriate working and employment conditions and actively promote the personnel development of our employees and managers. A detailed description of the benefits can be found on the Working at ZHAW page. Here are the most important key points: Contact Becker Head of Marketing & Communication Department Health Yeliz Sevinc Recruiting Manager jpide19a2fajm jit0730jm jiy26jm