Team Lead CRM & Customer Insights

Team Lead CRM & Customer Insights (w/m/d) Team Lead CRM & Customer Insights (w/m/d) Pensum: 80 - 100% / Arbeitsort: Sursee Quality in every moment starts with YOU - as an international fashion player, we are in a highly dynamic work environment. Perfection, zeitgeist, innovation, and sustainability are our central driving factors. Become part of the CALIDA Family and help shape the textile future of tomorrow. Your field of action You develop and are responsible for our cross-channel CRM and Customer Insights strategy along the entire customer journey You conceive and control CRM, loyalty, and lifecycle campaigns for online and offline channels, including target group selection You develop KPI and segmentation logics for data-based control of customer value, retention, and loyalty, as well as automated and personalized CRM campaigns with the SAP Engagement Cloud You are responsible for the conception, testing, and optimization of email campaigns You analyze customer and campaign data and derive relevant customer insights and concrete recommendations for action You continuously develop segmentation, personalization, and loyalty approaches and support the CALIDA Club in the CRM environment You are responsible for the further development of our CRM system landscape and relevant data interfaces in close cooperation with IT/E-commerce You conceive and optimize reporting and dashboard solutions with Cognos BI You control CRM projects for the further development of the SAP Engagement Cloud and new communication channels such as Direct Mail & Mobile/Whatsapp You are the central contact person for SAP Engagement Cloud topics and support internal stakeholders in questions about customer data and DSGVO You work closely with E-commerce, Retail, BI, and Marketing and ensure consistent customer-centric control across all channels You lead and develop the CRM team professionally and personally What is important to us You have completed training or a degree in the field of marketing, communication, business administration, or a comparable qualification You have several years of professional experience in CRM or email marketing - ideally in an international retail environment You have a deep understanding of the customer lifecycle and sound knowledge of data analysis, segmentation, and personalization You have experience in handling CRM and marketing automation tools - ideally SAP Engagement Cloud & SAP Customer Data Platform You have a good technical understanding of data structures, interfaces, and CRM processes You have experience in analyzing and interpreting campaign and customer data as well as creating reports and dashboards You work analytically, structured, and at the same time pragmatically with a pronounced hands-on mentality You communicate sovereignly with different stakeholders and move safely in interdisciplinary teams You have very good German and English language skills Your benefits Flexible working hours with mobile/remote working Professional and personal development opportunities: cost sharing for further training for professional development Assumption of KTG & NBU premiums Free parking for all employees at the headquarters and discounted catering in our staff restaurant Yellows Experience unforgettable moments at our regular CALIDA Yellow's Apéro and our unique Christmas party Attractive employee discounts for our brands as well as regular sample sales Your contact Ms. Catalano Senior HR Business Partner Write an email (<>) Our recruitment process: We offer you a transparent and personal recruitment process that puts your skills and personality at the center. 1. Digital check-in (1 hour): Start your journey with a digital interview via Teams. Here you can get to know us and learn more about your potential role with us, conveniently from home. 2. Personal meeting at the headquarters in Sursee (2-3 hours): After a successful first conversation, we invite you to a personal meeting at our headquarters. Dive deeper into the position, get to know the team personally, and get an insight into our inspiring work environment during an office tour. We only review applications that are submitted through our career page. For this vacancy, we cannot consider candidate profiles from recruitment agencies. Apply now HR consultant application Facebook Instagram Linkedin Xing Youtube jpid538d278jm jit0625jm jiy26jm