Social Media Manager

Social Media Manager Publishing Factory SA gives its partners the means to succeed by providing them with all the essential tools and services to develop their business: subscription and marketing campaign management, collection and bank reconciliation, content hosting, reporting, customer relations. We are the operational engine of their success. Our partners do not just edit content: they are revolutionizing direct marketing. Thanks to innovative processes and tools, they push the boundaries of their profession every day to impact millions of people. 🔹 Why join the adventure? A concrete impact: 2 million loyal customers around exciting themes such as health, alternative medicine, economy, finance and real estate. The opportunity to build the future: our partner is only just beginning, and you can write the rest of the story! As part of a new strategic development, our client wishes to strengthen its presence on social networks to amplify its impact and reach an ever wider audience. We are looking for a Social Media Manager to drive this ambition: build a strong and coherent brand identity across all our platforms, and transform every piece of content into a growth lever. Content & social media strategy Design and drive the brand content strategy across all channels (identification of themes, editorial angles, narrative line specific to each platform) Define and deploy the social media strategy (Facebook, YouTube, Instagram, TikTok…) Test native formats: storytelling, short video, expert content, UGC, in connection with the editorial teams Account management & production Create, structure and administer all accounts, including opening new accounts for new brands Build and drive the editorial calendar, in coordination with the creative and editorial teams Supervise the production of organic content (formats, cadence, brand consistency) and coordinate dedicated resources (community managers, video operators) Community engagement & audience growth Engage communities on each platform: respond to comments and messages, create engagement, maintain a close relationship with the audience Develop actions dedicated to follower growth (collaborations, participatory formats, trends) Monitor audience evolution by platform and adjust the strategy based on engagement signals Work in close collaboration with the SEA/Acquisition teams Management & performance Define, monitor and analyze key KPIs: reach, engagement, follower growth, format performance Implement a continuous improvement approach based on testing and iteration Ensure active monitoring of platform and format trends (including English-speaking markets) Profile sought 5 years+ of experience in social media / brand content, ideally in a multi-brand environment Excellent mastery of the organic codes of each platform (Facebook, YouTube, Instagram, TikTok), with a true culture of trends and algorithms A lively and adaptable writing style: ability to write short and impactful, adjusting the tone to each platform Audience sense: ability to engage a community with authenticity, to react quickly and with composure to comments or sensitive situations Analytical rigor: follow the right indicators and continuously adjust the strategy, beyond vanity metrics Autonomy and proactive approach regarding formats and content ideas Appetite for data and AI tools applied to marketing Good level of English (monitoring, US benchmarks) jpidbba98a3jm jpit0730jm jpiy26jm