Junior Performance Marketing Specialist, 80-100%

Junior Performance Marketing Specialist (Google Ads), 80-100% The Vantage Education Group is the largest private provider of initial and further education in Switzerland with over 8'500 students at over 24 locations. The group comprises 13 educational institutions, employs 250 employees in administration and more than 2'000 teachers. Junior Performance Marketing Specialist (Google Ads), 80-100% We are looking for a Junior Performance Marketing Specialist (Google Ads), starting immediately or by arrangement, to complete our marketing team at the Zurich Oerlikon location. Do you want to apply your performance marketing experience in a corporate environment and help to specifically develop lead generation via paid advertising for our 12 schools? Then you have come to the right place! Your tasks: You ensure lead generation through our paid measures for our 13 educational institutions and thus contribute directly to business success You take over the full support, management, and optimization of our centrally managed Google Ads campaigns You create, structure, and optimize campaigns, ad groups, keywords, ads, and landing page-related measures along defined KPIs You monitor digital marketing measures, measure the effectiveness of the means used, particularly ROI, CPL, and conversion rates, and derive optimization measures from them You analyze conversion, CRM, and marketing data and present the performance of paid search measures in an understandable way You create monthly performance reportings for our subsidiaries including insights, recommendations, and concrete next steps You work on the further development of media plans, budget distributions, and forecasts and ensure effective budget control You set up tracking setups with the Google Tag Manager, test them, and ensure a clean data base for campaign optimization and reporting You work closely with internal marketing teams, school managers, and external partners You observe the market, competition, and trends in the field of paid search and identify concrete optimization potentials along our customer journey You support the introduction and further development of automated processes in performance marketing What you bring with you: Completed marketing further education or a comparable qualification At least 2 years of practical experience in performance marketing with a focus on Google Ads is an advantage Very good knowledge of Google Ads, Google Analytics, and Google Tag Manager, ideally also in Google Data Studio Experience in the management and optimization of lead generation campaigns Analytical strength and a strong understanding of KPIs, lead generation, ROI, CPL, and data-based campaign optimization Experience with budget control, reporting, and the derivation of concrete recommendations for action Structured, independent, and responsible way of working Ability to prioritize: When managing over 10 accounts, you must constantly set priorities and align your actions with business impact Good communication skills and enjoyment in collaborating with internal teams and various stakeholders Hands-on mentality, initiative, and the desire to get stuck in within a modern, growing environment Openness to new developments in performance marketing as well as curiosity for automated processes and data-driven optimization What we offer you: Careful introduction to your new interesting task Flexible working time model with home office possibility Up to 90% participation in initial and further education within the Group Five weeks of vacation and on your birthday Attractive long-service gifts Cool employee events SBB Halbtax Are you enthusiastic about our offer? Then upload your complete dossier to our job portal today. We look forward to your application and will get back to you! If you have any questions, please contact Troller HR Manager, Tel. , . jpid000baeajm jit0727jm jiy26jm