Head of Marketing & Market Development 80-100%

Head of Marketing & Market Development 80-100% (m/w/d) You are convinced that marketing is more than just communication, trade fairs and brochures? You want to establish marketing as an active growth driver and, together with sales, win new customers, develop existing customers and set sustainable market impulses? Then this newly created key position might be just right for you. As Head of Marketing & Market Development, you will strategically develop our marketing organization and consistently align all activities with customers, markets and sales. You will report directly to the Head of Sales and lead the existing marketing team. In close collaboration with sales, product management and management, you will actively shape the future market development of GWF. Your tasks Development and implementation of a modern marketing strategy with a clear focus on customer acquisition, customer retention and business growth Identification of market opportunities and development of initiatives for active market development Planning and control of campaigns for lead generation and business development Targeted further development and expansion of our customer platforms and event formats (GWF Academy, webinars, specialist events, events) to strengthen customer loyalty and promote exchange with our target groups Overall responsibility for the cross-channel content strategy and expansion of presence on LinkedIn and other relevant platforms Development of specialist articles, success stories, application reports, videos and other content with real added value for our customers Definition and analysis of relevant marketing key figures for success measurement Further development of digital marketing and CRM processes as well as use of modern digital tools and AI applications to increase efficiency and professionalize our marketing activities Your profile Several years of experience in B2B marketing with a clear focus on sales/market orientation, ideally in a technical or industrial environment Proven successes in the development and implementation of marketing strategies with measurable business benefits Understanding of sales processes and customer acquisition as well as the ability to identify market opportunities and convert them into concrete marketing and sales initiatives Experience with digital marketing instruments, CRM systems and modern AI applications Entrepreneurial thinking and good instinct for customers and markets Pragmatic, solution-oriented way of working with a pronounced hands-on mentality Distinct strategic and conceptual skills combined with a high implementation orientation Very good German and English language skills Completed training or further education in marketing and several years of professional experience, ideally with leadership experience What we offer A meaningful activity in a company with long-term orientation and social added value A varied and interesting range of tasks with scope for design A very collegial and international working environment An attractive workplace in the city of Luzern - easily accessible by public transport or car and embedded between lake and impressive mountain panorama Promotion of further development through internal/external training and the dynamic growth of our company A meaningful, socially valuable corporate purpose that is oriented towards long-termism Interested? Then we should get to know each other. Frau Hurschler (Head of HR) looks forward to your online application and is available for further information. jpidc2c5f3djm jit0727jm jiy26jm