CRM & Customer Engagement Specialist

• 23 June 2026 • 80 - 100% • Indefinite duration • German (Native language), English (Fluent) • 8810 Horgen • Log in to see the salary estimate from jobup.ch We are a leading credit card company in Switzerland and enable our customers to make easy, secure and smart payments. Everywhere and at any time. We manage over 1.5 million credit cards and, as the only provider in Switzerland, offer the leading card brands - American Express, Mastercard and Visa - from a single source. CRM & Customer Engagement Specialist # Work location: Zurich region & Remote Work, part-time from 80% possible Do you want to actively help shape the world of CRM, marketing automation and personalized customer communication? At Swisscard, you will work on data-driven customer journeys along the entire customer lifecycle with a direct influence on engagement and customer behavior. Our CRM team in the Marketing & Sales area is responsible for lifecycle management for existing customers - from activation through usage to up-/cross-selling and retention. For the further development of our marketing automation, we are looking for a motivated, creative and analytical personality. YOUR TASKS • With your experience in data-driven customer communication, you plan and implement personalized CRM campaigns and customer journeys along the customer lifecycle, from activation through usage to up-/cross-selling and retention. • You use your understanding of marketing automation to actively help shape the further development of our platform and to support the development of new functions and processes. • You develop target-group-oriented content and work together in a team on personalized communication approaches. • With your holistic view, you implement campaigns across channels (e.g. e-mail, app, push) and further develop existing dialogue paths. • Your analytical way of working helps you to analyze campaigns, evaluate KPIs and derive concrete improvements. • You contribute to A/B tests and help to continuously further develop campaigns and journeys. • You use new technologies in a targeted manner to make content and personalization more efficient and relevant with modern tools, including AI. YOUR PROFILE • You have 2-5 years of experience in the CRM, lifecycle, growth, or marketing automation environment. • Ideally, you bring experience with marketing automation platforms (e.g. Adobe Campaign or comparable). • You have higher education or a degree in the field of marketing, communication, economics or a comparable qualification. • You communicate proficiently in German and English, both spoken and written. For this position, we exclusively accept direct applications. Visit our homepage and get a first impression of our great working environment and our employees.