Marketing & Digital Sales Manager 80–100% (m/w)

Type of employment: limited to 1 year with option for permanent employment Your tasks • Maintenance, further development and optimization of the website and intranet • Implementation of SEO, GEO and KI optimization measures • Analysis of website performance and user behavior • Derivation and preparation of lead lists from Sales Navigator • Increase of digital visibility and reach, among other things through Google Ads campaigns • Care and further development of social media channels • Planning, creation and targeted distribution of relevant content • Planning, implementation and success measurement of digital lead generation measures • Development and implementation of lead nurturing strategies, for example via email, content and retargeting • Implementation of email marketing and newsletter campaigns • Use and further development of marketing automation functions • Support in the area of Sales Enablement and sales initiatives • Creation of digital sales documents, one-pagers and image documents • Research and provision of relevant market and competition information • Planning, organization and follow-up of customer events • Support at trade fairs and external events Your profile • Higher education in marketing or completed commercial basic training with further education in digital marketing • Several years of experience in a comparable marketing function • High affinity for digital media, marketing tools and digital sales topics • Experience with SEO, performance marketing, social media, email marketing and lead generation is an advantage • Customer-oriented, independent and structured way of working • Open mindset, confident appearance and pronounced communication skills • Solution-oriented thinking and high willingness to learn • Enjoyment of actively driving digital topics forward and introducing new approaches • Very good German language skills and good English language skills What we offer • Diverse tasks in the areas of marketing, digital sales and business development • Opportunity to actively shape digital marketing and sales processes • Varied environment with a lot of personal responsibility • Cooperation with various internal and external interfaces • Limited employment for 1 year with option for permanent employment • Modern marketing and digital sales topics with development potential Do you want to bring in your experience in digital marketing and actively further develop visibility and lead generation? Then we look forward to your application.