Digital Marketing & Content Specialist 60–100 %

Digital Marketing \& Content Specialist (m/f/d) 60–100 % (part-time or full-time possible) Storytelling \| Content \| Campaigns \| AI \| Employer Branding People rarely just buy products. They decide on stories, trust, and experiences. You will help shape exactly these. Does your heart burn for good marketing? Do you enjoy developing ideas that inspire people and implementing them yourself right away? Are you interested in digital trends, AI, and new technologies and want to not only observe them but use them meaningfully? Then we might be a good match. Whether you already bring several years of professional experience or want to take the next step after your training is secondary to us. Perhaps you are deliberately looking for a part-time position because it fits your current stage of life. Perhaps you want to go full throttle and take on as much responsibility as possible. What matters is not your workload, but your contribution. With over 120 years of experience, we develop and realize long-lasting solutions for public spaces. Our products encounter thousands of people every day – often without them noticing. Behind them stand design, architecture, craftsmanship, industrial production, and people with a lot of passion. We work in an organizational form that relies on self-responsibility, transparency, and cooperation. We believe that people give their best when they take responsibility, receive trust, and can contribute their strengths. Digital Marketing \& Content Specialist (m/f/d) 60–100 % (part-time or full-time possible) Your Role You are part of our Sales and Communication cluster. You combine storytelling, content creation, digital marketing, and lead generation. Together with our communications manager, our storyteller, our Mediamatik apprentices, and sales, you ensure that things become visible – authentically, professionally, and with impact. You don't just develop campaigns. You tell stories, make innovations visible, strengthen our brand, and contribute to ensuring that customers and future employees are inspired. Your Contribution You... develop digital marketing campaigns from the idea to the measurement of success. tell the stories behind our projects, products, and people. produce texts, images, videos, reels, and other content for different channels. continuously develop our presence on LinkedIn, Instagram, TikTok, Google, and future platforms. plan and coordinate our editorial, content, and trade fair calendar. develop campaigns, landing pages, and lead funnels together with sales. strengthen our employer brand together with HR and show what makes us a great employer. analyze key figures, recognize potentials, and continuously develop your campaigns. manage our websites in the Craft and WordPress CMS as well as newsletters and mailings. observe developments around AI, digital marketing, and search behavior and actively bring new ideas into the company. optimize content both for classic search engines (SEO) and for AI-supported search systems and generative search results (GEO / AI Search). use AI meaningfully to simplify processes, develop content further, and unlock new possibilities. ensure that our brand is perceived as uniform, high-quality, and authentic across all channels. You are a fit for us if you... take responsibility and prefer developing solutions over managing problems. are curious and enjoy trying new things. want to understand people and see marketing as a connection between needs and solutions. like to work independently and at the same time value exchange within the team. see AI and digital technologies as an opportunity and want to actively use their possibilities. find quality important and bring things consistently to completion. see feedback as a chance to develop yourself. want to concretely bring our values – konkret, clever, fair, and committed – to life. Ideally, you bring experience with Adobe Creative Cloud, social media, CMS systems, as well as SEO, GEO, Google Ads, or Google Analytics. If not, this is not an exclusion criterion. Much more important to us is your curiosity and your willingness to learn new things. What awaits you with us plenty of creative freedom and trust responsibility instead of micromanagement a company that actively helps shape digitalization and AI short decision-making paths and room for your own ideas exciting topics at the intersection of design, architecture, mobility, and public space close cooperation with sales, development, and production flexible working models that fit different life stages professional and personal development opportunities an environment in which learning is expressly desired Many of our stories arise where our products are developed and manufactured. Therefore, it is important to us that you are regularly on-site, get to know people, and understand what makes them special. At the same time, we offer you the flexibility that fits your role and your life situation. Your Next Step If our task inspires you and you believe that you can make a contribution with your strengths, we look forward to getting to know you. Send your application documents – and definitely also work samples or a portfolio. Here you can get an insight into our organization. We are on company holidays until [date] and will process the received dossiers afterwards. We ask for your patience if you have submitted your dossier before then. We will get in touch! jpid5842eaejm jit0730jm jiy26jm