Director of Brand & Marketing

What you will achieve with us • As Director of Brand & Marketing, you bear the overall responsibility for the brand and marketing of Badrutt’s Palace across all touchpoints – hotel, restaurants, bars, spa, retail and events. • You consistently develop positioning, brand image, tonality and visual identity and ensure a coherent, high-quality brand appearance. • You lead the brand and marketing team with high standards of brand understanding, cultural sensitivity and excellence. • You manage the entire digital presence of the brand across all relevant channels. This includes website experience, social media, content, paid media as well as SEO/GEO/SEM. • You further develop the house's independent social and content signature. Cultural relevance and a clearly defined luxury code are the focus here. • You are responsible for CRM as a central relationship and value creation tool in the luxury segment. • You define, monitor and control relevant KPIs as a basis for transparency and sustainable impact. • You lead external partners and agencies with clear quality standards. What you bring with you For this very varied position, you ideally bring the following: • Strong sense for ultra luxury, aesthetics, language and brand impact at the highest level. • Several years of experience in a leading brand and/or marketing function in a premium or luxury environment. • Proven leadership experience at management or executive board level. • Comprehensive digital competence in social media, content, performance, web and CRM. • Strong entrepreneurial thinking as well as high decision-making and implementation power. • Confident handling of internal and external senior stakeholders. • Very high language competence in English, German an advantage. • Readiness for a demanding, seasonal environment. Our offer • A permanent annual position in one of the rarest brand roles in international luxury hospitality. • Member of the Executive Committee (Excom) with direct influence on brand and guest experience. • The opportunity to work in a house with global radiance, characterized by the highest quality standards, culture and excellence. • An attractive working environment in St. Moritz with long-term perspective and development opportunities at executive level. If this extraordinary leadership task in the international luxury environment appeals to you, we look forward to receiving your complete online application.