SEA & Analytics Specialist 80 - 100%

SEA & Analytics Specialist 80 - 100% (1 year limited) Closer to where knowledge grows for the world As the largest educational institution of the six central Swiss cantons, the Hochschule Luzern is at the pulse of time with its offerings. Farsighted and innovative, national and international, we convey knowledge. Help shape it and become part of our common, sustainable future. Hochschule Luzern – Rektorat and Hochschuldienste support the six departments of Technik & Architektur, Wirtschaft, Informatik, Soziale Arbeit, Design Film Kunst, and Musik in university operations and organize and work in a multifaceted way. Data that works. Campaigns that hit. Analytics that enable decisions. You know how Google Ads really works – not just on the surface, but in depth: Keywords, bidding strategies, quality factors, conversion tracking. Can you not only build reports from GA4 data but also draw real conclusions that determine the next step? Then we are looking for SEA & Analytics Specialist 80 - 100% (1 year limited) Your tasks Technical responsibility for all SEA campaigns of HSLU (Google Ads Search, AIMax) – from keyword strategy to performance control Active management of the external media agency: setting performance expectations, defining KPIs, demanding quality Independent keyword research and consulting for project managers of the performance areas – explained in a way that is easy to understand, not just delivered Building and maintaining GA4 reports and dashboards that project managers can really use: interpretation, recommendations for action, clear language Ensuring clean conversion tracking via Google Tag Manager (GTM) – tags, triggers, data variables Coordinating the university-wide SEA campaign calendar across all departments Advising project managers on digital campaigns beyond search ads: timing, budget, target groups, channel selection Quality checking of campaign briefings – with the right to reject if the quality is insufficient Introduction to existing processes and structured handover from the previous job holder Your profile Training or further education in the field of online marketing, digital communication, or similar; Google Ads certification is an advantage Several years of experience (at least 3-5 years) in SEA and performance marketing – on the agency or customer side In-depth, proven knowledge of Google Ads and SA360: keyword research, match types, negative keywords, bidding strategies, quality factor Very good knowledge of GA4: event tracking, conversion measurement, attribution, custom reports Good knowledge of Google Tag Manager: configuring tags and triggers, implementing and checking tracking concepts Ability to interpret data and create understandable reports for non-experts – you translate numbers into decisions Experience in managing external agencies and collaborating with internal stakeholders without directional authority Independent, structured way of working and enjoyment of interdisciplinary collaboration Our offer A specialist role with real responsibility – not implementation, but design Direct collaboration with project managers of all performance areas of one of the largest universities of applied sciences in Switzerland Insight into the Swiss university landscape and a broad portfolio of campaign topics Place of work is Luzern, with flexible working models and possibility for home office A committed, open team Location Hochschule Luzern Werftestrasse 4 6002 Luzern Technical information For questions until 1.6.2026, , Project Manager Digital Marketing, is available: send an email (<>) From 1.6.2026, Esser, Head of Digital Marketing Services, is available from 1.6.2026: send an email (<>)