Digital Analytics & Tracking Specialist

Digital Analytics & Tracking Specialist (m/f/d) The Digital Solutions department, Data Management MK division, is looking for a personality as a Digital Analytics & Tracking Specialist (m/f/d) 80% to start immediately or by arrangement. In this role, you are responsible for the further development of our digital analytics and tracking landscape, ensure reliable and data protection-compliant tracking, and make the digital impact of the SRK usable with meaningful reporting and analyses. Digital Analytics & Tracking Specialist (m/f/d) Join us in working for a more humane world! The Digital Solutions department, Data Management MK division, is looking for a personality as a Digital Analytics & Tracking Specialist (m/f/d) 80% to start immediately or by arrangement. In this role, you are responsible for the further development of our digital analytics and tracking landscape, ensure reliable and data protection-compliant tracking, and make the digital impact of the SRK usable with meaningful reporting and analyses. What you can achieve Responsibility for web analytics, reporting and tracking (GA4, Looker Studio, Grafana): development of dashboards, analysis of user behavior, customer journeys and performance Definition, technical implementation and quality assurance of tracking including data protection and consent requirements according to nDSG (e.g. Consent Mode, cookie banner) Analysis, interpretation and understandable preparation of web and usage data including derivation of concrete recommendations for action for operational and strategic issues Data-based planning, control and optimization of digital activities of the SRK Advisory and support for internal stakeholders and Red Cross member organizations: analyzing requirements, deriving measures and accompanying implementation; central point of contact (SPOC) for web analytics and tracking including coordination with agencies Further development of the analysis and tracking landscape, including data architecture, reporting systems, tracking setups and A/B testing What you bring with you Completed FH or HF degree in computer science, business informatics or a related field with a focus on statistics/data analysis; further training in Data Science is an advantage Several years of professional experience in web analytics, tracking implementation as well as in the setup and operation of dashboards and reportings Confident handling of GA4, tracking concepts, SQL as well as modern analysis and visualization tools Basic understanding of cloud data platforms (e.g. Snowflake) and CRM data structures (e.g. Salesforce) is an advantage Strong analytical skills, high data affinity as well as confidence in handling complex data and customer journeys High quality and service orientation, flexibility and resilience as well as a cross-team, independent and goal-oriented way of working Excellent German skills (C1/C2) as well as good French and English skills (B2) What awaits you with us Unusual field of activity with a lot of creative freedom in a modern analytics and data landscape (including GA4, Looker Studio, Grafana, Snowflake, dbt) Collegial and appreciative working environment Modern office premises within walking distance of the station Possibility for part-time remote work How to join us We look forward to your complete online application (cover letter, CV, work certificates and diplomas). Frau Goldschmid. We only accept direct applications. jpid82941cfjm jit0624jm jiy26jm