(Junior) Customer Journey Manager (a)

(Junior) Customer Journey Manager (a) 50% In this diverse job you support the «Marketing und Kundenakquisition» team in turning trial subscribers into loyal customers for the 19 newspaper titles of CH Media (e.g., Aargauer Zeitung) you maintain and further develop our registration, onboarding, and engagement email journeys in the Salesforce Marketing Cloud you participate in the conception and implementation of conversion measures along the customer journey you set up and rearrange new on-page conversion elements, landing pages, or other measures to maximize our subscription purchases, test them, and continuously develop them further you create reportings on individual measures and derive concrete optimizations from them you work closely with MarTech, Lifecycle Management, Product, Analytics, as well as our design team and participate in interdisciplinary conversion projects You reach the goal here if you have a commercial or marketing-oriented basic education and ideally have further training or initial professional experience in the field of marketing, economics, or communication you bring initial professional experience in the field of marketing automation, CRM, data-driven marketing, or e-commerce; knowledge of the Salesforce Marketing Cloud as well as touchpoints with customer journeys, lifecycle campaigns, or lead nurturing are a plus you have gained initial experience in the areas of conversion optimization, A/B testing, web analytics, or tracking you have ideally already created and evaluated reportings you speak and write German with style (level C1/native speaker) and communicate confidently in English Why is there an (a) in the job title? Because at our company, applications from all people are welcome who feel like moving us forward with their diverse talents. That alone counts – and not age or gender, origin, religion, or sexual orientation. Have we made you curious? Aleksandra Pavic, Talent Sourcer, looks forward to your online application. Pinnow Leiterin Marketing und Kundenakquisition Publishing jpidcf4621cjm jit0731jm jiy26jm