Content Marketing and SEO Specialist 80-100%

Unleash your expertise as a Content Marketing and SEO Specialist! Are SEO/GEO and content marketing your passion, and are you the ideal guide for buyer personas along the customer journey? Do you want to help shape the future, write history(ies), and are ready to forge new paths? Then it could soon mean: "Welcome to TCS!" In our marketing communications department, we are responsible for increasing sales of, among others, memberships, the TCS ETI Schutzbrief, legal protection insurance, and the positioning of TCS in the B2C business as a competent and innovative companion in terms of mobility and emergency assistance. What you can achieve Content management within the framework of our marketing measures Creation of stylistically and grammatically flawless as well as search engine optimized texts with a conversion focus Increase of organic traffic and the resulting conversion rate on the product pages Creation and optimization of our landing pages in the mid- and lower-funnel in cooperation with the respective stakeholders Conducting keyword research as well as SEO/GEO analyses Creation and interpretation of reporting and deriving content marketing and SEO/GEO measures in the mid- and lower-funnel. Implementation of briefings into textually and visually convincing web content in our CMS Close and integrated cooperation with our SEA specialist Cooperation with and leading of agencies in content marketing as well as SEO/GEO How you will succeed You have in-depth experience in the subject of content marketing. You have already demonstrated your skills by improving relevant KPIs Web/online publishing, handling CMS, the creation of traffic analyses as well as techniques and application of SEO tools are a matter of course for you You have continuously furthered your education in the subject of content marketing as well as SEO/GEO, possess corresponding certifications (e.g., from Google) and want to continue staying up to date in this specialist area Strong German skills (C2), good knowledge of other national languages are a plus Thanks to your analytical skills and your proactivity, you are able to anticipate problems and suggest pragmatic solutions You work analytically and goal-oriented and you enjoy communicating and can therefore contribute as an expert in a heterogeneous team You like to move outside your comfort zone and describe yourself as a "doer" You consider SEO/GEO as part of a broad mix of instruments and have an integrated marketing understanding What you can look forward to Challenging tasks in a dynamic working environment An upbeat team that enjoys achieving something together for TCS A strong, trustworthy brand with 130 years of history and many ideas for shaping the future Central workplace with good public transport connections and modern working conditions Independent and varied work The social benefits of a large company Interested? Then apply today and write TCS history with us. Francine Hänni, HR Business Partner, will be happy to provide information about the position at 058 827 30 05. At TCS, we value and respect diverse life paths and the diversity of our employees' profiles. Equal treatment is our top priority. That is why we have existed for over 125 years: All about TCS Switzerland - TCS Switzerland Touring Club Schweiz Human Resources Francine Hänni 3072 Ostermundigen