Digital Campaign Manager

Mediaschneider Bern AG is part of the largest independent media agency group in Switzerland – together with Mediaschneider in Zürich and TW Media in Basel. We stand for personal advice, highest quality and measurable impact. As a well-coordinated, dynamic team, we pull together, approach challenges with joy and rely on trust, reliability and excellence in everything we do. In order to continue working at a high level for our customers in the future, we are looking for your support as a Digital Campaign Manager (80-100%) effective immediately or by arrangement. Digital Campaign Manager (80 - 100%) As a member of our Data & Analytics team, you will take on an important role in the operational implementation, control and quality assurance of our digital campaigns. You will ensure that campaigns are technically cleanly set up, correctly tracked, continuously monitored and meaningfully evaluated. In doing so, you will work closely with our Media Consultants, understand their requirements and translate them into clean, measurable and efficient campaign setups. You are thus an important interface between consulting, AdOperations, platforms and data analysis. You bring technical understanding, an exact way of working and strong communication skills and help to implement digital campaigns smoothly and effectively. In this position, you are responsible for the following activities: Technical setup, control and optimization of digital campaigns, especially in the areas of Display, Social, Video, Digital Out-of-Home and Programmatic. Setting up and controlling campaign structures, advertising media, target groups, tracking links, UTM parameters and technical specifications Ensuring clean campaign delivery through quality controls before and during the campaign period Continuous monitoring of campaigns Analysis and evaluation of campaign data, creation of reports and derivation of optimization measures Setup and maintenance of tracking and tag management setups, e.g. with Google Tag Manager Close cooperation with the Media Consultants to clarify, prioritize and translate customer requirements into operational setups Coordination between the consulting team, AdOperations, publishers, platforms and other internal or external partners Support with technical queries regarding campaign setups, advertising media specifications, tracking, platform requirements and reporting What you bring with you: Professional experience in the field of Digital Advertising, Campaign Management, AdOperations or Digital Analytics Good understanding of digital campaign processes, platform logics, tracking and reporting Experience in the implementation, optimization and evaluation of digital campaigns Knowledge in tag management, e.g. Google Tag Manager, as well as in web analysis tools such as Google Analytics or Matomo Very good understanding of numbers, structured and analytical way of thinking as well as networked thinking Ability to set priorities and maintain an overview even in hectic phases Enjoyment of working with different teams Strong communication skills, service orientation and the ability to explain technical topics understandably. Experience with Google Ads / SEA is welcome, but not a mandatory requirement Basic knowledge of HTML5 and JavaScript is an advantage Common sense, team spirit, friendliness and sense of duty Very good German skills in speaking and writing are mandatory. English and French skills are an advantage We offer you a varied task with a lot of insight into exciting customer mandates, digital campaigns and modern marketing technologies. An open, friendly-connected team that has each other's backs, a workplace in the beautiful Berner Matte and the possibility for home office days await you. For further information, Jaggi is available to you via the number or via e-mail (<>). jpidc34ba88jm jit0727jm jiy26jm